Other Social Impacts

SMG’s platforms play an important societal role in making key markets more accessible, transparent, and easy to navigate for a wide range of users. By consolidating complex, fragmented information into clear digital tools and comparison services, SMG helps reduce information asymmetries across the real estate, mobility, and financial markets, and supports users in making informed decisions.

The internal People and Culture Survey for 2025 indicates that 67% of respondents believe that SMG demonstrates a clear commitment to sustainability and social responsibility. This result is a spur for further action to increase engagement, embed sustainability more deeply into the business model, and make the social impact more visible.

Trusted, User-Centric Real Estate Services

In the real estate industry, SMG provides digital tools and solutions that simplify the property search and transaction journey, including market data, location insights, cost-calculation tools, mortgage guidance, and advanced search capabilities. By improving access to comparable, transparent information, SMG enables more informed and sustainable decisions in the housing market.

In 2025, Homegate and ImmoScout24 introduced descriptive alternative text for property listing images, allowing screen readers to convey essential visual content and helping visually impaired users navigate listings more effectively. These changes incorporated recognised accessibility standards and best practice, and have been introduced on the web versions of both platforms¹⁵ with the aim of making SMG’s services more inclusive and ensuring its digital platforms can be used by a broader range of users.

ImmoScout24’s iOS app received three awards at the Best of Swiss Apps Awards for its usability and user-centric design, illustrating SMG’s ongoing commitment to delivering interfaces that facilitate clear, accessible, and trusted digital interactions.

Supporting Fair, Efficient Mobility Transactions

AutoScout24 Direct was launched in 2024 as a private-to-dealer transaction model and was fully integrated into SMG in 2025 following a targeted platform acquisition. This integration enhances SMG’s mobility offering by providing a dedicated, transparent, and structured channel for private sellers and dealers. AutoScout24 Direct supported fair, efficient mobility transactions in its first full year of operations, facilitating the sale of thousands of vehicles from private individuals to verified car dealers.

Financial Market Transparency and Inclusion

Increasing Financial Literacy, Inclusion, and Decision-Making

SMG’s platforms FinanceScout24 and moneyland.ch help consumers navigate an increasingly complex financial landscape by making financial information easier to understand and more accessible, and enabling transparent comparisons.

FinanceScout24 offers broad market coverage in key segments of the Swiss financial and insurance landscape, including extensive coverage of credit providers and insurers. The platform provides guides on numerous topics and offers personalised advisory services free of charge, particularly in the area of credit. Advisors help users understand which offers may be appropriate and which products from its partners best align with their financial situation.

Moneyland.ch offers extensive comparison functionality and calculators covering topics such as mortgages, loans, trading, wealth management, insurance, and telecommunications products. It supports financial literacy through a wide range of educational resources, including guides, advisory articles, studies, and calculators. This content is available in multiple languages, enabling users to build knowledge and identify products that better meet their needs.

Independence is central to both FinanceScout24 and moneyland.ch. By providing neutral expert comparison content on moneyland.ch and advisory services via FinanceScout24, SMG enables more fact-based, informed, and responsible financial choices. The neutral comparisons help users evaluate prices, interest rates, fees, conditions, and product features, reducing information asymmetries.

Community Engagement and Giving

RicardoForGood

RicardoForGood provides charity partners with a year-round platform for auctioning personal items and unique experiences in support of social and humanitarian projects. Leveraging the reach of the Ricardo marketplace, the initiative offers these auctions free of charge along with dedicated landing pages, visibility in Ricardo’s channels, and technical assistance. All proceeds go directly to the charitable cause. In 2025, RicardoForGood hosted over 970 auctions, raising CHF 531,465 for initiatives throughout Switzerland.

The programme collaborates with a range of charity partners, including Protect our Winters, Zürcher Schlittschuh Club, Pink Ribbon Schweiz, A Million Dreams, Queeramnesty, and SOS-Kinderdorf Schweiz.

Donations collected through RicardoForGood

in CHF