About SMG Swiss Marketplace Group

SMG Swiss Marketplace Group AG (SMG) is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies lives by connecting and empowering millions of people to make efficient and informed decisions.

Through our platforms, we cater to both business and private customers, offering innovative solutions to buy and sell second-hand items, discover real estate and vehicles, compare financial services, and make sustainable choices. We serve the Swiss market with a team of over 930 employees1 across six countries2 as at 31 December 2024, and are committed to delivering seamless experiences that promote efficiency and sustainability. SMG is a private limited company under Swiss law.

Our values

Our values of being better together, aiming high, and acting responsibly guide us in caring for the environment and supporting our employees.

Our business model

At the core of our business model, we provide customers with the digital tools to support their business or life decisions by digitally connecting supply and demand. The use of data, technical expertise, and insights, combined with sustainability-related information, means that our customers can make more responsible choices. Circularity is at the heart of some of our business models, such as our Swiss second-hand marketplaces, Ricardo, tutti.ch, and anibis.ch. While the circular economy currently represents only a small portion of the Swiss economy, its growth is essential for conserving finite resources and reducing waste.

Many of our marketplaces have enjoyed commercial success over the years, and we have integrated additional platforms to further enhance our portfolio and services for our users. Collectively, these platforms are structured into four distinct business units: Real Estate, Automotive, General Marketplaces, and Finance & Insurance:

  • Real Estate: We offer leading digital platforms that simplify property rental and sales, search and management, as well as tools and services. Our brands in this area include ImmoScout24, Homegate, Flatfox, alle-immobilien.ch, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, and IAZI.
  • Automotive: We connect buyers and sellers through our Automotive marketplaces, offering a wide range of vehicle options. This business unit includes AutoScout24 and MotoScout24.
  • General Marketplaces: We provide online platforms where users can buy and sell a variety of used goods and services. Our brands include anibis.ch, tutti.ch, and Ricardo.
  • Finance & Insurance: We offer comprehensive financial tools and services to help users navigate, compare, and manage finance and insurance solutions. This business unit includes FinanceScout24 and moneyland.ch.

About the report

The report on non-financial matters of SMG and its subsidiaries3 (sustainability report) has been prepared with reference to the Global Reporting Initiative (GRI) Standards and in compliance with the requirements of Article 964b of the Swiss Code of Obligations (CO). Next to the law on transparency on non-financial matters, the Ordinance on Due Diligence and Transparency in relation to Minerals and Metals from Conflict-Affected Areas and Child Labour (DDTrO) entered into force in January 2023.4 In line with this, we conducted a targeted review of potential child labour risks across our value chain, as detailed in the Identifying risks section.

Additionally, the report aligns with the Swiss Ordinance on Climate Disclosures by applying the recommendations of the Task Force on Climate-related Financial Disclosures (TCFD), which have been integrated where relevant.

The sustainability report, including material topics, is reviewed and approved by the Sustainability Steering Committee (Sustainability SteerCo), the Executive Leadership Team (ELT), and the Board of Directors (BoD). The BoD approved the issuance of this report on 27 June 2025. This report covers the reporting period from 1 January 2024 to 31 December 2024.

SMG is the ultimate parent company. The sustainability report fully consolidates information from all directly or indirectly controlled subsidiaries, subject to specific scope limitations. In 2024, SMG held no affiliates, minority interests or joint ventures. The Methodology and approach to emissions and energy calculation and Employee data methodology and operational boundaries sections detail the major limitations, while individual report sections address minor scope exclusions.

We collect data from all sites on a regular basis, using standardised procedures to ensure consistency and accuracy across our operations. All information and data have been internally verified, without external assurance. For further information, including contact details for questions or comments about this report, please refer to the Appendix.